A plan for our new app
From John
I posted this as a link to a Word file attachment on Friend Feed. I am posting it here because it is longer than FriendFeed’s 350-character limit.
John Kay’s plan for our mobile app for news
April 16, 2010 at 11:15 a.m.
- People are switching more and more to getting their news on mobile devices; therefore, we propose news app for mobile devices.
- People want news customized for their likes and needs; therefore, we propose a news app that uses algorithms similar to those of Hunch.com and that is accessed through a thumb print on the screen.
- People want news that includes content that is pertinent to their physical location; therefore, we propose a news app with powerful geo-location abilities.
Because the product is mobile, because it delivers the news that each unique consumer wants, and because it knows where users are, I propose the name News Compass. A compass knows people’s locations. A compass helps people regain their bearings. A compass points in the right direction, and a compass is about the size of a cell phone.
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